Advertising is all about presenting the same story in a different and more favorable light. That is why a lot of businesses hire creative agencies to design concepts and story lines for their advertising campaigns. Why would companies need to advertise their products? Who are the prime candidates who must utilize this marketing tool extensively? There is an amazing array of similar products available in the market at similar price points. To create a differentiation between their product and the others, businesses have to think of unique selling propositions of the product. Sometimes it can be a packaging change, such as availability in smaller packs for easy portability or larger packs for cost effectiveness. It can also be highlighting and emphasizing on a particular feature, that may or not be common with other similar products. Social media marketing company Melbourne is an option that all businesses, whether small or large must consider to do at regular intervals.
Advertising is not a low cost promotional device. In fact there are several costs involved in releasing an advertisement in the market. First there is the cost of recruiting an agency and getting a concept finalized. Then the designing has to be completed. Once the artwork is ready, the draft has to be checked for any corrections or modifications. Only the approved final version is released in the market. There is a cost involved in collecting feedback from consumers which can reflect in the sales of the product after the advertisement has been released in the market. Selection of an advertising agency is also not as simple a task as it seems. Different agencies are known for their specialization in different designing techniques. Some use a lot of contemporary ideas while others stick to the traditional values that are universal in appeal.
There are two ways of using graphical advertisements to convey a message. The first is through still photographs that appear along with a short write-up explaining the message. The other is a short commercial film that is prepared with a combination or still and moving shots along with music, a jingle and voiceover. These are also known as infomercials as they usually provide information about the product. A photography agency could be the best bet to get still photographs or vide shooting done. However, without the presence of an idea it would just seem random.
Advertising photography takes in account the story or the concept behind the advertisement and shoots the product or the infomercial in such a manner that the message is conveyed in the most precise manner possible. Some of the best photographs have created an image in the minds of the consumers that the brand recall is strong despite the passage of time.
Effective advertising effort can be calculated by the effect it has on the sale of the product. It isparticularly helpful during new product launches as it creates awareness as well as a status symbol for using that product. Many companies that manufacture FMCG products find that they have to invest in frequents advertising costs whether in the form of still photographs, infomercials or any other form of promotions. This is to help them maintain their presence in the mind of the consumers. It is a well-known fact that out of sight is often out of mind. It is easy today for consumers to switch loyalty from a brand because similar products are available. It is necessary that the businesses choose a competitive marketing agency to gain mind space of the consumers. So if you wish to survive in this competitive scenario, stay fit by staying visible.