So how many search engine metrics are you tracking for your SEO clients? Definitely, a dozen of such tools! But what about you, your agency? For our clients of SEO, we always track every sort of metrics but often forget ourselves. In this article, we talk about what the best agencies must be measuring if they have to ensure profitability and efficiency. As SEO agencies, we often keep digging data. But SEO agencies and consultants fail to have a deep look into the data of their own, which definitely matters while running the business.
Do you serve less to some clients and serve more to others?
Serving less to few clients could be a probable way of losing SEO ground and could also likely make you lose the client. Some clients could demand more from you. This could result in deterioration of profit level of your project and take away your staff from other prospective clients. To keep a track on this, you must understand the duration you spend on a contract of SEO on an average. You must use systems of time tracking to recognize the number of hours you spend on every client or a project. Check if there are clients who are taking away more time than others.
Is every client profitable?
Profit is the ultimate goal of any business. Hence, it is vital that every project and client is profitable. If a project is not much profitable, then it is evident you are losing money. To track this, you must be comprehensive about the expenses and time you are spending on every client. If you would use systems of time tracking, you would know the exact duration you are spending on the project. Later, you should also know the cost depending on the charges of each of your staff. If you have got several staff members that work on accounts of SEO, each of them might have different rates. It would be helpful to realize the blended rate so that it is effortless to account for an average duration for a certain SEO project. Once you have determined it, multiply the hours for every project with it. If the amount is higher than the money given by the client, you are losing your money.
Are you utilizing your employees fully?
If you are a consultant and you are on your own, you must know when to hire the next employee or when to seek assistance. The utilization of staff is generally measured through “resource load”. It is usually available in many software of project management and will recognize the duration the employee spends on a project in a day. But you must not wait for your employees to be fully loaded to hire another. If your employees are 75% loaded, they are at their optimum capacity. You could go to hire another, in this case.
Tools to be used
You must basically need two tools for these measurements – project management and time tracking. You would ideally want a tool that combines these two, but there are very less tools of that kind. Other options are quite expensive if yours is a startup. Purchasing separate tools could be cost effective quotes Sydney. Look for a tool that provides you with the option of CSV export. Hence, ensure that you track your business metrics as they matter in growth and profit of your company. Let not your efforts go in vain – make sure, and hour worked, is an hour earned!